NCAA rules forbid student-athletes to agree, orally or in writing, to be represented by an agent or organization in the marketing of his or her athletic ability or reputation until after the completion of his or her last intercollegiate contest, including postseason games. This prohibition extends to parents of student-athletes entering into agreements to have their son or daughter represented by an agent.

Further, a student-athlete and his parents may not accept transportation or other benefits from an athlete agent. The term "agent" includes actual agents, runners (individuals who befriend student-athletes and frequently distribute impermissible benefits) and financial advisors.

It is not a violation of NCAA rules if a student-athlete merely talks to an agent (as long as an agreement for agent representation is not established) or socializes with an agent. For example, a student-athlete and his or her parents may go to dinner with an agent and no NCAA violations would result as long as the student-athlete provides his or her own transportation and pays for his or her own meal.