Michigan Stadium

What's New at Michigan Stadium for 2012

After last season, we in Michigan Athletics surveyed our guests, including season ticket holders and donors, about their experience at Michigan Stadium for Michigan football games. Well, we listened to this feedback and are proud to share some new initatives that you will see this season at Michigan Stadium thanks to your feedback. We will continue to listen and improve with each game, but in the meantime, here our some updates for the 2012 season:


There will be cider and apples available this season courtesy of the Dexter Cider Mill (starting with the Sept. 15 game vs. UMass).

Red Rock BBQ will be served (in a tent on the south end of the stadium).

Carvel ice cream will be available in the general concourses.

Sodexo, our concessionaire, will be providing our pizza - M Go Blue Pizza.

Seat Treats - Philly Shaved Beef - will be available.

Event Management

Four new Guest Services kiosks will be located at the four main gates (2, 4, 8, 10). These kiosks are available to answer fans' questions as well as pick up any marketing materials including posters and magnets (while available).

Event Presentation

The final score of the game will be displayed on the scoreboards.

The words to the Alma Mater will accompany the song at the end of the game.   » Lyrics

Ticketing / Marketing

Family ticket packs were made available - four tickets, four hot dogs / sodas, four T-shirts and four posters for only the price of the tickets (for the UMass game).   » Buy Tickets Online

StubHub has returned as our exclusive secondary ticket market partner.   » Ticket Marketplace

Seat cushions now come in 3 sizes - 12", 15" and 18" - to allow a better fit in certain areas.   » More Information