Launches Spring Update for Mobile Applications

April 5, 2012

ANN ARBOR, MICH. --, the official website of the University of Michigan athletics department, has introduced an updated mobile experience for Wolverines fans with iPhone, Blackberry and Android devices. The official mobile application of University of Michigan athletics offers iPhone, Blackberry and Android owners easy and instant access to up-to-the-minute news, scores, live game play-by-play, statistics, schedules, rosters and photo galleries for the 2011-12 school year.

The mobile application is free to download from the iPhone App Store, Blackberry App World or Android Market by searching for "Michigan Athletics." The application provides smartphone owners an interface that gives them immediate mobile access to essential information from Fans no longer have to wait until they have access to a computer or television to keep up with Michigan Athletics.

Users can also enhance their experience by purchasing access to live audio broadcasts with a paid in-application upgrade. The live audio upgrade costs $0.99 per month for iPhone users and $4.99 per year for Android users.

The update to the free mobile application will include access to the following features:

  • Full spring GameTracker sport coverage
  • Swipe-enabled functionality for rosters, headlines and photo galleries
  • A new look and feel for the games/events section that also carries over to additional tabs
  • User ratings prompt
  • Twitter integration (on versions 5.0 or higher)
  • Audio and video have been separated for ease of use
  • Bug fixes

Once the app is downloaded, fans can purchase the live audio upgrade within the application by clicking "Purchase Sports Audio" and following the purchase process. Once the upgrade is purchased, fans can immediately access audio broadcasts through the "Audio/Video" or "Games" tab. Audio broadcasts are subject to availability of online and mobile broadcast rights.

The official mobile application of University of Michigan athletics is compatible with iPhone, iPod Touch and iPad devices and requires iOS 4.2 or above. The Android version is compatible with any Droid device running Android 2.2 and up. The Blackberry version is compatible with devices running software 5.0.0 and higher.