Reunited: Michigan and NIKE Announce Partnership

July 6, 2015


Nike Partnership Fact Sheet Get Acrobat Reader  (updated April 26, 2016)

ANN ARBOR, Mich. -- The University of Michigan has reached an agreement in principle with NIKE to become the Wolverines' official athletic footwear, apparel and equipment provider to 2027, with an option to extend the deal to 2031. The partnership will commence August 1, 2016 and will see NIKE supply all 31 of U-M's athletics programs with uniforms, footwear, apparel and equipment. U-M and NIKE also will collaborate throughout the agreement on innovation initiatives in sports technology, design and best practices.

"After careful consideration, the right partner for the University of Michigan was NIKE," said interim director of athletics Jim Hackett. "This decision, this partnership is about more than Michigan athletics; at the core, it is about our University community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel.

"NIKE is a recognized leader in its field when it comes to product innovation and we look forward to future collaboration."

Michigan aspires to unlock new possibilities for the entire U-M community with the partnership including student internships at NIKE headquarters and community events.

The agreement includes use of the Jordan Brand "Jumpman" apparel and footwear for men's and women's basketball. (Note: Football was added to the "Jumpman" sports after the original announcement.)

Fans will be able to purchase officially licensed Michigan gear produced by NIKE once the partnership commences in August 2016. The M Den is the official retailer of Michigan Athletics and will be among the first retailers to feature the new apparel.

"The University of Michigan ranks high among the world's great institutions of higher learning and enjoys a rich, tradition-laden history in college sports. Nike is especially proud to partner with the Wolverines and have the opportunity once again to work with Michigan student-athletes, coaches and staff. We eagerly look forward to bringing out the best in each other," said Joaquin Hidalgo, Vice President and General Manager, Nike North America.

U-M has partnered with adidas since 2007 and will continue to work with the brand for the duration of the contract.

Communications Contact: Kurt Svoboda (734) 763-4423

Comments from U-M Coaches

Joe McFarland, Wrestling Head Coach
"I'm looking forward to our renewed partnership with Nike and to the support and innovation of one of the nation's premier brands. Michigan and Nike have a great history of collaboration and excellence, and I'm excited to see what this next chapter brings."

Ronni Bernstein, Women's Tennis Head Coach
"We enjoyed working with adidas but are looking forward to our upcoming partnership with Nike in 2016. When I first came to Michigan in 2007, our apparel was Nike for my first year. Their customer service was exceptional, and we are excited about the opportunity to wear the Nike brand, especially its tennis-specific apparel and equipment."

Mike Bottom, Men's Swimming & Diving Head Coach
"Adidas has been a good partner over the past few years. We look forward to joining the innovative team that Nike will bring on board and are excited to see what the future holds."

Jerry Clayton, Men's Track and Field Head Coach
"We are extremely excited to work with Nike. Their work at the NCAA level, as well as the international level including World Championships and Olympics, is second to none. From my experience, they are a first-class organization and an industry leader at every level, especially the NCAA level."

Kevin Sullivan, Men's Cross Country Head Coach, Men's Track and Field Assistant Coach
"From a track and field and cross country perspective, we are really excited about going back to Nike. They are the industry leader when it comes to competition footwear, particularly with respect to track and field and cross country. It is an exciting day for us as a program striving to be the best in the conference and to challenge nationally, to be with a company that always strives to be the leaders and best."

Mike McGuire, Women's Cross Country Head Coach, Women's Track and Field Associate Head Coach
"We are happy to be reconnected with Nike, the industry leader in track and field and cross country. It is a great day for the Michigan track and field program moving forward into this partnership, and we are excited to be a part of it."

Bev Plocki, Women's Gymnastics Head Coach
"Personally, I'm very excited to be transitioning to Nike. I know that our team of administrators put a lot of work into this deal. I have complete confidence that it will be a mutually beneficial relationship for our university, student-athletes and fans."

Mark Rosen, Volleyball Head Coach
"I think it's absolutely an exciting day for Michigan Athletics. To be partnering with a company as powerful and as rich in tradition as Nike is outstanding. When I first got here, we were with Nike and we were with them for a long time prior to that. So when we shifted away from them, it was hard. Ironically, I got rid of everything so I need to get it back. It's a decision that our athletic department took a lot of care with. We're excited to be able to partner with them. I think they do a great job for volleyball and all of our sports. When your athletic department is as big as 31 sports, you have to think globally, and that's a company that has done that as well or better than anybody in any industry."

Chaka Daley, Men's Soccer Head Coach
"As a brand here at Michigan soccer, we're certainly excited for our future and our new partnership with Nike as a major global brand in a major global sport. Nike's innovation in the sport of soccer will certainly align with the ambition and aspiration of the U-M men's soccer program for years to come."

John Paul, Men's Lacrosse Head Coach
"I'm excited to be reuniting with Nike. They have shown a strong commitment to lacrosse for years. I'm looking forward to working with them to outfit our team and to help us continue to build our program and compete at the highest level."

Kim Barnes Arico, Women's Basketball Head Coach
"We are thrilled to be partnering with Nike and Jumpman beginning next year. We have a unique opportunity in front of us by working with Jumpman because of its familiarity with our sport. We are in elite company as one of a few women's programs associated with Jumpman nationally. I know that our entire program is excited about the future."

Erik Bakich, Baseball Head Coach
"Nike is the heavyweight champion of uniforms, footwear and apparel in college baseball. Our players and staff are thrilled and look forward to this exciting new chapter."

Chris Whitten, Men's Golf Head Coach
"At Michigan we have been lucky to work with great partners, and Nike is obviously known worldwide in athletics. I think our athletes have an awesome opportunity in front of them. Obviously some of the best players in the world work with Nike, so they are a powerhouse in our sport. As coaches, we see our golfers as athletes first, and I know that Nike shares the same opinion. This is an exciting time for our team for many reasons, and this announcement is just one more."

Jan Dowling, Women's Golf Head Coach
"At Michigan, we are extremely fortunate to have prominent brands competing to outfit our student-athletes. We are excited about this new partnership for our students in both training and competition."

Red Berenson, Ice Hockey Head Coach
"There's been an emotional tie between Michigan and Nike longer than we know, dating back to Don Canham and Phil Knight. I'm glad we're back on board."

Greg Ryan, Women's Soccer Head Coach
"We are truly excited to be moving forward with Nike. Nike's apparel and soccer performance gear are of the highest quality. Nike is the brand that our student-athletes and top recruits want to identify with for the next decade. Our partnership will help take our already steadfast commitment to student-athlete development to unprecedented heights. This integration with Nike will enhance our sport science lab within our South Campus Sports Performance Center and will allow for our student-athletes to be part of the most cutting edge of recovery, preparation and performance strategies. Without a doubt, the sky is the limit with this cooperative Nike alliance and our players can expect to reap enormous benefits moving forward".

John Beilein, Men's Basketball Head Coach
"Michigan and Nike have a long and storied history together. The traditions and reputations of both brands make this relationship one of the best in college athletics. I am thankful to be working with them again as we represent Michigan, Nike and the Jordan Brand for many years to come."

Adam Steinberg, Men's Tennis Head Coach
"We are all extremely excited to to partner with Nike for many years to come. It will have a great impact on our program, especially in the areas of recruiting and on-court performance. Nike has led the way for many years in the sport of tennis, and we cannot wait to begin our partnership with them."

Jennifer Ulehla, Women's Lacrosse Head Coach
"Our renewed partnership with Nike is a tremendous example of Michigan relentlessly striving to be the leaders and best in every way. We are proud to wear the block M and privileged to have a global industry leader like Nike outfit our program and support us in our pursuit to compete at the highest level."

Dr. Marcelo Leonardi, Water Polo Head Coach
"Nike will bring a fresh new look to the University of Michigan. Everything matters during training and competition including the attire you wear. To be the best, you must be able perform at the highest level during the brightest moments while displaying the block M."