Aug. 3, 2012
ANN ARBOR, Mich. -- The University of Michigan is participating in the inaugural "Pledge Your Allegiance for College Colors Day" spirit competition and is asking for fan support to help win the College Colors Day Spirit Cup and $10,000 toward its general scholarship fund.
By visiting www.espn.com/collegecolorsday, Wolverine fans can register to pledge their allegiance to Michigan as the school with the most college spirit and loyal fan base. All registrants are entered to win weekly $50 gift cards from ESPN Shop and one of two grand prizes, including a $500 college shopping spree at ESPN Shop.
The website-based rivalry competition, which includes 165 participating colleges and universities and is an element of this year's 2012 College Colors Day celebration, will run through the entire month of August leading up to College Colors Day on Aug. 31. Throughout the competition, standings will be tracked nationally, as well as by conference.
College Colors Day is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience by encouraging fans across America to wear their favorite college or university apparel throughout the day on Friday, Aug. 31.
Michigan fans are also encouraged to share the Pledge Your Allegiance for College Colors Day competition through Facebook.
"We are excited to engage fans in the first-ever College Colors Day spirit rivalry competition on ESPN.com," said Catherine Gammon, Senior Vice President- Brand Development, The Collegiate Licensing Company, a division of IMG College. "We encourage all fans to cast their pledge and spread the word with fellow fans to ensure their favorite school is crowned the winner of the College Colors Day Spirit Cup."
The inaugural national spirit competition is presented by The Collegiate Licensing Company (CLC), a division of IMG College, and NCAA Football.