Michigan Athletics to Offer Instant Mobile Ticket Purchases

Sept. 1, 2015


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ANN ARBOR, Mich. -- The University of Michigan Athletic Department announced today (Tuesday, Sept. 1) a new partnership with ReplyBuy to provide fans with capability to instantly purchase tickets via text messaging.

ReplyBuy is a sports & technology company with a significant presence across the United States and Canada serving a wide variety of clients across the NBA, NFL, NHL, college athletics and entertainment venues.

Customers who register for the new Michigan program will receive personalized notifications when tickets become available, enabling them to purchase tickets on-demand in a matter of seconds with a quick text message. The faster fans respond, the better their seat locations will be -- based on the best-available seat locations remaining for the game. Once the purchase is completed, electronic tickets will instantly be delivered to a buyer's phone and can be scanned at Michigan's venues.

Fans can now register for the service by visiting https://www.replybuy.com/michiganathletics/welcome or text HAIL to 20123.

Michigan's ticket offers through ReplyBuy will generally include special promotional offers and limited/late-arriving tickets to big events such as football, basketball and ice hockey.

"We're pleased to bring this text-messaging-based option to the Michigan fan base," said Kurt Svoboda, Associate Athletic Director. "ReplyBuy is a unique and convenient service for last-minute purchase decisions and has quickly gained traction with consumers and for good reason."

In addition to collaborating with Michigan on ticket inventory, ReplyBuy already works with Spectra Ticketing & Fan Engagement (formerly Paciolan) who currently manages U-M athletic events.

"We're extremely excited about the new partnership with the University of Michigan," said Josh Manley, ReplyBuy CEO. "Our goal is to provide the fan with instant gratification. We're living in an on-demand society and the University of Michigan recognizes the importance of meeting fan expectations."

"Michigan Athletics is a marquee brand with exceptional fans, and we think this is a great fit for them to buy and receive tickets instantly on their phone." said Dave Butler, President and CEO, Spectra Ticketing & Fan Engagement.

About ReplyBuy

ReplyBuy is a platform that enables teams, clubs and venues to connect in real-time with their fans via mobile and execute a ticket purchase (to a game or event) with a simple reply text message. It's a universal solution which creates an intuitive, friction-free purchasing experience for the fan. For more information, visit www.replybuy.com or follow on Twitter at @ReplyBuy.