Skorich Selected for New Senior Associate Athletic Director Post
Pete Skorich

Sep 5, 2013

ANN ARBOR, Mich. -- University of Michigan director of athletics Dave Brandon announced Thursday (Sept. 5) that Pete Skorich will be joining the Michigan Athletics team and will assume a newly created position as senior associate athletic director for communications, broadcast, multimedia and creative services. Skorich will report directly to Brandon and will be a member of the athletic department's leadership team.

"Pete is an excellent addition to our Michigan Athletics team and will provide senior-level leadership to a growing area of our organization," said Brandon, the Donald R. Shepherd Director of Athletics. "Pete brings a wealth of experience from professional sports and the entertainment industry and will help us create innovative content for distribution on multiple platforms. His expertise will be a great asset to our athletic department."

"I am thrilled to join the Michigan Athletics team," said Skorich. "I am looking forward to telling stories about the more than 900 student-athletes that participate on our 31 teams. The University of Michigan is an iconic institution with fans all over the world that have an insatiable appetite to follow their teams across all media platforms. I am excited at the opportunity to help deliver this coverage."

Skorich will provide leadership in the areas of media services, creative services and video production. He will also serve as the athletic department's liaison to the networks for broadcast operations.

Skorich spent 30 years working with the Detroit Pistons (1981-2011), rising through the organization to become executive vice president for his final five years. In that role, he reported to team presidents Tom Wilson and Alan Ostfield, and he was charged with managing all broadcasting and multimedia, brand marketing, website content and the creative design team for the Detroit Pistons, Palace Sports and Entertainment, and DTE Energy Amphitheater. Skorich was also the chief communications and content officer, overseeing the television, radio, web, print, brand marketing, advertising and game day experience areas. Skorich supervised 40 full-time and 600 freelance employees during that time.

Prior to his promotion to executive vice president, Skorich spent seven years as the senior vice president of broadcasting and multimedia (2000-07) for Palace Sports and Entertainment after five years as the organization's vice president of broadcasting and multimedia (1995-2000). He managed all aspects of broadcast operations, including producing and directing game broadcasts, and messaging for multimedia platforms. Skorich handled all areas of game day entertainment.

Skorich has worked with a variety of sports organizations since leaving the Palace in 2011. He is currently consulting for the Detroit Tigers, aiding the organization in the areas of new content, video production, game day entertainment, operations and digital programming. In addition, Skorich has served as a network liaison and access screener for the NBA and its TV partners -- ESPN, ABC and TNT -- delivering "behind the scenes" access to viewers since January 2012. He was a broadcast director for Fox Sports (Jan. 2012-Feb. 2013) and a guest instructor at his alma mater, the University of Detroit (Oct.-Dec. 2011).

Skorich has deep roots in the area of video production, having directed and produced thousands of sporting events and concerts throughout his career. He led a broadcast department with Palace Sports and Entertainment that captured more than 30 Emmy Awards (1991-2011). In addition, Skorich received seven National Golden Matrix and two National Telly Awards. Skorich was a member of the NBA Broadcast Advisory Board (2000-11) and has been a member of the National Academy of Television Arts and Sciences since 1990.

He earned his Bachelor of Arts in communications studies from the University of Detroit in 1985.

Pete and his wife, Suzanne, reside in Oakland Township.

Media Contact: David Ablauf (734) 763-4423