Lochmann Named U-M Athletics Department's First Chief Marketing Officer

Dec. 2, 2010

ANN ARBOR, Mich. -- University of Michigan director of athletics Dave Brandon announced today (Thursday, Dec. 2) the hiring of Hunter Lochmann as the first chief marketing officer in the history of the school's department of intercollegiate athletics. Lochmann will assume a senior associate athletics director role within the department and will be a member of Brandon's leadership team. Lochmann will start his appointment on Dec. 13.

"Hunter is an experienced, energetic guy who brings a wealth of talent and many years of athletics marketing experience to our department," said Brandon. "He will lead the marketing and branding initiatives for Michigan Athletics. We welcome Hunter, his wife Kristin and their three children to the Michigan family."

"I couldn't be more excited to be joining one of the most prestigious athletic departments in the nation," said Lochmann. "Growing up a huge sports fan and working in sports, the Michigan brand has always stood for excellence -- both in athletics and academics -- and I look forward to joining the great tradition there."

Lochmann has been the vice president for marketing with the New York Knicks of the National Basketball Association (NBA) since 2005. He was responsible for leading all marketing, advertising, promotional and branding efforts for the Knicks, with the primary objectives of customer acquisition and retention, brand engagement and promotion activation.

Lochmann created and executed sales and marketing programs for ticket sales, including season subscriptions, partial plans, group sales and individual tickets. He managed all internal digital assets, including website, social media, mobile and e-mail, and incorporated them all into the overall marketing and communications plan. Lochmann also developed and implemented go-to-market media and marketing plans for sales and branding encompassing all media channels, including online (display and search), TV, print, out-of-home and radio.

From 2000 to 2004, Lochmann served as the senior manager of team marketing and business operations for the NBA with a focus on advertising, promotions and fan development.

Lochmann was the senior marketing manager for MAI Sports in Overland Park, Kan., from 1996-2000. He focused on sponsorship and event management for Sprint with NFL and NASCAR properties.

A native of Massachusetts, Lochmann earned a bachelor's degree in sports management from the University of Kansas in 1994. He received his master's degree in sports management from the University of Massachusetts-Amherst in 1996.

Lochmann and his wife, Kristin, have a son Sutton, daughter Elyse, and a new baby son, Beau.

Media Contact: David Ablauf (734) 763-4423