Commemorative Game Program
Aug. 19, 2011
ANN ARBOR, Mich. -- The University of Michigan Department of Athletics and IMG College are producing a unique collector's item game program to commemorate the first night game on Sept. 10 in Michigan Stadium and to honor one of its most accomplished alumni, Desmond Howard (1989-91). The publication features a full-color insert with an audio chip that plays a never-before-heard 30-second compilation of TV, radio and sideline clips from Howard's famous 1991 touchdown catch against Notre Dame. It opens to the photo of "the catch" as the audio plays and includes additional photos from Howard's U-M career.
"The first time I heard this audio clip I was blown away," Howard said. "It immediately took me right back to that moment. I remember that play like it was yesterday. The whole sequence of events plays in my mind like a movie. You will be totally captured in the moment when you hear this."
The program also features a 24-page commemorative section chronicling the history of the Michigan-Notre Dame rivalry. It includes historic photos spanning the years, commentary from players who have experienced the rivalry first-hand, biographical sketches of the many Hall of Fame coaches who roamed both sidelines, and more.
Programs are available for purchase on MGoBlue.com while supplies last at a cost of $15 per copy plus shipping and handling via U.S Postal Service Priority Mail. Pre-orders will ship beginning Friday, Sept. 9. Programs will be available for $15 on game day around the stadium and inside the gates.
Howard will be honored during the Sept. 10 game for his induction into the College Football Hall of Fame last December. He and his fellow ESPN College GameDay crew will be on hand to broadcast from Ann Arbor that day.
The audio chip insert was produced jointly by the U-M Athletic Department, IMG College, Americhip and RR Donnelley.
IMG College, America's leading collegiate multimedia, marketing and licensing/brand management company, represents more than 200 of the nation's top collegiate properties, including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country.
Contact: U-M Athletic Media Relations (734) 763-4423
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