Oct. 12, 2010
ANN ARBOR, Mich. -- University of Michigan head football coach Rich Rodriguez and select sideline personnel will wear special pink themed apparel and headwear in support of Breast Cancer Awareness this Saturday (Oct. 16) during the Wolverines' game against Iowa. U-M's homecoming contest against the Hawkeyes will be broadcast nationally by ESPN on ABC starting at 3:30 p.m.
"Cancer, specifically breast cancer, has affected many people in some way over the years," said Rodriguez. "We all know someone who has battled this disease. Our program wants to do anything we can do to help raise awareness and find a cure for cancer."
Coaches and support staff will wear sideline polos and hats with a pink Block 'M' in support of Breast Cancer Awareness Month. Other adidas schools are participating in the initiative to raise awareness for the cause.
A limited quantity of sideline product is available at any M-Den retail location or online at mden.com, with adidas donating a portion of the proceeds from each unit sold to raise awareness and finding a cure for breast cancer.
In addition, the Block 'M' in the student section will be pink for the first time ever. The Block 'M' is normally formed through the help of Michigan students wearing blue t-shirts in the shape of the block M. This week the students that form the M will be wearing pink t-shirts.
Media Contact: David Ablauf (734) 763-4423