Letterwinners M Club Announces Exclusive Partnership with M Den

Oct. 17, 2011

We are pleased to announce that The M Den is now the Official Retail Partner of The Letterwinners M Club. The M Den has created a unique collection of M merchandise exclusively for The Letterwinners M Club. The site will have the same great quality t-shirts, sweatshirts and gift items that The M Den is known for, in addition to customizable items like rings and blankets that denote our great pride as Letterwinners from the University of Michigan. New items will be added to the site regularly as merchandise arrives and we find unique items to offer exclusively to letterwinners.

This program, just like The M Den's arrangement with the athletic department, allows The M Den to return a significant portion of each sale back to Michigan Athletics and the Letterwinners M Club.

To access this collection click on Use your Varsity Member ID (VMI) to log-in. Your VMI is located on your profile in the Members section of the Letterwinners M Club website. After you login, you will enter a page dedicated exclusively to letterwinners and not accessible to the general public. To keep items exclusive for M Letterwinners and not available to the general public, this is how you should access the exclusive Letterwinners page of You cannot access it by going directly to

If you have trouble finding your Member ID (VMI), please contact Pam Stevens at

If you are having trouble logging in to The M Den page for Letterwinners, please contact M Den customer service at 1-800-462-5836.

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