Letterwinners M Club reaches all-time high membership levels
In an effort to increase value and opportunity for its dues-paying members, the Letterwinners M Club has enjoyed a spike in its membership levels over the past 24 months to over 1900 dues-paying members. Over 500 incremental dues-paying members have joined the Club over the past two years, which is a 36% increase over that time period. Life memberships have grown steadily to over 1000, while the most significant increases have occurred with the 1-year and 4-year memberships, which are made up of 365 and 485 members respectively.
The M Club has also seen the average age of its membership shift over the past 12 months. The majority of new members who have joined the M Club since April 2012 fall in the 31-60 age groups. 30% of those new members have also been women, which is significantly higher than the total membership average of 17%.