New Letterwinners M Club logo debuts
For the first time in more than a decade, the Letterwinners M Club has a new logo. A simpler, more streamlined mark, is now the identity of one of the most select and prestigious organizations on Earth.
The result of the logo redesign process---during which more than a dozen of design approaches were considered by the Letterwinners M Club board of directors---is a symbol consisting primarily of the legendary Michigan block M, embellished only by a simple, compatible "LETTERWINNERS" below.
"We believe our new, simpler logo is best," says Letterwinners M Club President, Mary Petrovich. "Common to all Michigan letterwinners is our shared passion for the Michigan block M and all it represents. We wanted to make sure the block M was front and center and the first element you see."
In addition to being used on all club communications, the new logo will appear on new and exclusive club attire and other merchandise, coming soon.